Assistant Marketing Manager – Retail Marketing

My client is seeking an experienced, hands-on Assistant Marketing Manager to lead their Marketing activities on a 12-month contract.

Responsible for delivering the strategic marketing and communications strategy for our client’s state of the art retail complex with the overarching aim of driving footfall, frequency of visit, dwell time, retailer sales and market share for clients.


The Role

  • You promote their operational focus on compliance, communication, consistency and collaboration in all you deliver.
  • You support corporate responsibility objectives including personal support to community projects and activities.
  • You are an ambassador for the client and for health and safety, and as such you will actively promote recognition for the team, the client, and the wider business through your exemplary behaviour.
  • Promote healthy lifestyles and positive mental health and wellbeing, through workplace initiatives, promoting support and escalating concerns to relevant people.
  • To form an integral part of the organisation’s management team.
  • To collaborate with all team members to drive the delivery of the centre’s operational plan.
  • To comply with corporate policies and procedures.
  • To ensure compliance with Company’s Health & Safety Policy.
  • Duty management as required.


The Candidate

  • Responsible for the delivery of the annual marketing strategy in line with the overall operational plan.
  • Lead responsibility for campaign management – to collaborate with external agencies to deliver creative and compelling integrated marketing campaigns with the aim of driving footfall of targeted customer demographics.
  • Manage the implementation, tracking and measurement of marketing campaigns. Including the delivery of regular reports of campaign results, web analysis, e-CRM reporting and evaluation of KPIs.
  • Ensure the clients brand identity is adhered to in campaigns and in all communication channels.
  • Measurement of the ROMI [return on marketing investment] for all campaign/marketing activity and collection and use of data to inform new campaigns.
  • Ensure accuracy of marketing materials ensuring all formal sign off procedures are adhered to.
  • Build strong relationships with partners to drive content for marketing activity/events and providing retailer support for general marketing enquiries.
  • Coordinate regular retailer meetings and manage retailer communications with the support of the Marketing Coordinator.
  • Responsibility for the client’s website ensuring the site is constantly refreshed and reflects the brand positioning of the client’s site. Reporting on digital KPIs and driving visitation and engagement with the channel.
  • Responsible for driving the e-CRM strategy with the aim of increasing engagement KPIs and the customer database through the delivery of targeted and relevant e-communications.
  • To assist with the successful delivery of the PR programme including supporting with crisis comms as and when required.
  • Assist the Head of Marketing to deliver a brand strategy – acting as Brand Guardian for all marketing communications, including marcomms produced for retailers, consumers, local community stakeholders, CR partners and commercial partners in line with the brand guidelines.
  • Working alongside the Marketing Manager to manage the annual marketing budgets
  • Ensure that regular reporting timescales are met, including monthly reporting and KPI monitoring
  • Assist with the organisation and the management of internal events and promotions through liaison with external organisations and other departments as and when required.
  • To deal with partner enquiries in relation to marketing plans enquiries and requests for information from the local community
  • To plan and implement a marketing strategy, in line with the business and marketing objectives, to attract domestic and international tourism.
  • To assist the Head of Marketing with the implementation of a CR plan that addresses the needs of the community in line with the corporate objectives.
  • Assist with the organisation and the management of internal events and promotions through liaison with external organisations and other departments as and when required.
  • Ensure effective event management in line with Health & Safety guidelines, manage agency relationships and deliver clear communication to all teams.
  • Provide support to the marketing team in monitoring competitor activity and industry trend analysis.


For more information on this and many more roles throughout the UK, then please contact Henri Pearson TRC Group and send your CV via this advertisement.

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