Paid Media Manager
From humble beginnings to delivering award-winning digital marketing campaigns on some of the UK’s biggest brands. Our client increases your online visibility through channel integration of SEO, Digital PR, Content Marketing, Paid Search and Conversion Rate Optimisation.
The Role
- Run hyper-targeted paid search campaigns on Google for highly competitive gambling search terms across a range of regulated European gaming markets and jurisdictions.
- Create compelling ad copy and calls to action to elicit clicks and conversions for searches related to sports betting and online casinos.
- Report, optimise, and monitor campaigns for performance to maintain a profit margin across all campaigns.
The Candidate
- Deep knowledge of Google Adwords.
- Up-to-date with the latest trends and best practices in search engine marketing.
- In-depth experience with bid management tools (e.g., Marin, Kenshoo, Search Ignite).
- Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends).
- Strong analytical skills and experience generating SEM reports.
- Familiarity with A/B and multivariate experiments.
- Extreme attention to detail.
- Organisational skills are a must.
- Bachelor’s degree (or higher).
On offer to the successful candidate is an attractive basic salary and benefits, giving you the ability to work with a dynamic, fast-growing company where the career opportunities are inexhaustible.
For more information on this and many more roles throughout the UK, then please contact Henri Pearson TRC Group and send your CV via this advertisement.